The Bridgestone Potenza Sport has become the official tyre for use at Mondello Race Track. The Potenza Sport will be fitted to all the track’s race school and performance car experiences with a suitable fitment. This includes the BMW M Series Experience, Porsche and Ferrari driving experiences.
The Potenza Sport is featured on signage on the track and POS material in the driver briefing room. It will also be featured in Mondello Park social media and communications for the duration of the 2022 season.
Thousands of performance car enthusiasts will be exposed to the tyre brand and product over the year at numerous driving experiences, track days and motorsport events. In addition the track is heavily used for motor industry product launches and new car driving events and key motor industry personnel will see the Bridgestone Potenza Sport branding and product when visiting the track.
Bridgestone Ireland will run four of its own driving events at the track promoting Potenza Sport to dealers and media and is exploring a direct sales promotion of the tyre to the Mondello Race Track community.