Bridgestone Ireland has wished Olympic Team Ireland every success in the upcoming 2020 Olympic games which get underway in Tokyo on July 23rd after a 12 month delay due to the global pandemic.
Bridgestone Corporation (Bridgestone), Bridgestone Ireland’s parent company, is a Worldwide Olympic and Paralympic Partner. The Olympic brand association is being promoted in Ireland through social media, Eurosport and terestial TV advertising and on radio in the run up to the opening ceremony.
With almost 90 years of history in Japan and over 28,000 employees in the country, the upcoming Olympic Games Tokyo 2020 hold a special significance to the company.
As part of its global commitment to improve how people move, live, work and play, Bridgestone is focused on supporting and enhancing the experience for all athletes, staff, fans and visitors in Japan during Gamestime.
Additionally, the company is working to ensure its efforts to support the Games will deliver positive contributions to the city of Tokyo and its residents that will remain after the Olympic and Paralympic Games come to a close.
“As the only Worldwide Olympic and Paralympic Partner with its global headquarters in Tokyo, we feel a personal sense of pride to be able to support these Games and welcome the world to our hometown,” said a Bridgestone spokesperson.
“When Bridgestone was established in 1931, our founder’s dedication to ‘the welfare and happiness of all mankind’ was firmly embedded in the company’s culture, and this still carries through today in our company’s mission to ‘Serve Society with Superior Quality.’ We intend to showcase these longstanding values alongside our vision for industry-changing future innovation as we support the Olympic and Paralympic Games Tokyo 2020.”
Through its diverse portfolio of products, services, and solutions, Bridgestone is proud to help the International Olympic Committee (IOC), the International Paralympic Committee (IPC), and the Tokyo Organising Committee of the Olympic and Paralympic Games (TOCOG) deliver one of the most efficient and sustainable Games ever for athletes, fans, and the host city.
The company’s support includes:
The role of Official Tyre of the Olympic and Paralympic Games by providing its products to Tokyo 2020 official fleet vehicles.
The installation of Bridgestone seismic isolation bearings in the Tokyo Aquatics Centre and Ariake Arena to help decrease the chance of damage in the event of an earthquake.
A variety of additional industry-leading diversified products and solutions that are engineered to promote efficient and sustainable mobility, building efficiency, and more.
The use of Bridgestone bicycles at the Olympic Games.
All Bridgestone activities related to its Worldwide Olympic and Paralympic Partnerships are designed to empower people of all abilities to persevere through adversity and “Chase Your Dream.”
In support of these efforts, the company is partnering with over 50 inspiring Olympic and Paralympic Games athletes and hopefuls across more than 15 countries to serve as brand ambassadors on the Road to Tokyo 2020.
These partnerships are in addition to the support that Bridgestone also provides to the more than 200 National Olympic Committees (NOC’s) – a testament to the company’s belief in the power of sport to excite, unite and inspire people across all borders.
“We are looking forward to Tokyo 2020 and especially the performance of the Irish athletes,” said Colm Conyngham, Marketing and Public Relations Manager, Bridgestone Ireland. “We wish Team Ireland and all its athletes every success in the upcoming games.”