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Bridgestone makes Potenza tyre for new Maserati

Maserati and Bridgestone have cemented their long-term partnership, with a premium, custom-developed tyre for the new Maserati MC20 super sports car.

The tailor-made Potenza Sport tyre features an asymmetric tread design for enhanced steering response and cornering stability, a newly developed tread compound that enhances grip, and an internal crown structure that distributes footprint pressure evenly when cornering.

The result is a high-performance tyre that’s capable of maximising the vehicle’s traction, handling, control, and extreme overall performance.

The tyre’s design phase was conducted in our R&D centre in Rome, using Bridgestone’s ground-breaking virtual development technology, which not only reduced the length of the development process but also limited the environmental impact of it by using less resources.

The MC20 project is the latest chapter in the pioneering relationship between Bridgestone and Maserati.