Bridgestone launches Potenza Sport A with recycled materials
Bridgestone has launched the new Potenza Sport A, the company’s first mass-produced tyre to incorporate a claimed 55 per cent ISCC PLUS certified recycled and renewable materials.
ISCC PLUS is a globally applicable certification standard which aims to increase the transparency and traceability of alternative feedstocks throughout the entire supply chain, from the point of origin to the final customer.
According to Bridgestone, 35 per cent ISCC PLUS certified renewable materials are sourced to produce the tyre, including natural rubber and bio-attributed polymers, as well as 20 per cent ISCC PLUS certified recycled materials.
These include ground rubber linked to End of Life Tyre, certified carbon black linked to circular oils, rice husk ash silica, lignin, zinc oxide, and recovered carbon black linked to End of Life Tyre.
Steven De Bock, vice president original equipment at Bridgestone EMEA, commented: “The Bridgestone Potenza Sport A is a great example of Bridgestone’s innovation capabilities and commitment to sustainability. This achievement marks another significant milestone as we accelerate our progress toward using 100 per cent sustainable materials in our products by 2050 and beyond.
“Driving sustainable innovation, we are proud to mass-produce a tyre incorporating such a high percentage of ISCC PLUS certified recycled and renewable materials1. This launch furthers the adoption of a circular economy in our business.”
Bridgestone says its new Potenza Sport A tyre was developed with Enliten Technology to improve its sustainability characteristics and make it fully EV-ready, without making any compromise on safety or performance.
As a result, Bridgestone claims its new ultra-high performance tyre offers outstanding safety and control to drivers, achieving an EU label ‘A’ grade for wet grip. It is also said to deliver best-in-class energy efficiency and extended battery range, boasting an EU label ‘A’ grade in rolling resistance.
Audi has already chosen the Potenza Sport A tyre as original equipment for its new e-tron GT. As a globally OE-homologated tyre, the new Bridgestone tyre went through Audi’s rigorous testing and was recognised for providing the high performance demanded by such a powerful and demanding vehicle, while also delivering outstanding safety and sustainability.
Developed in Europe, the Bridgestone Potenza Sport A will be manufactured at Bridgestone’s plant near Rome, Italy which achieved ISCC PLUS certification in 2022. The Roma plant is also ISO 50001 certified for efficient energy management. The plant’s entire tyre production process is fully electric, with the electricity being produced from renewable sources.
