Bridgestone Bridgestone  rema_tiptop  teamsys_an   dalytyres17 Goodyear140513 Dunlop140513

Bridgestone’s Potenza Sport aims to lead high-performance segment

Building on Bridgestone’s long heritage in Formula One racing and its long-term partnerships with some of the world’s leading high-performance car manufacturers, the new Potenza Sport is the company’s next generation, flagship sports tyre.

Bridgestone claims that this new, premium ultra-high-performance sports tyre, is here to keep drivers across Europe and beyond in control while unlocking the full performance of their vehicle.

The new tyre has already been chosen by leading car brands such as Maserati for its MC20 supercar, Lamborghini for the Huracán STO and BMW for the 8 series, with many more to come.

TÜV SÜD, the widely-respected, independent automotive testing institute, named Bridgestone Potenza Sport the best performer in dry braking, and the best at keeping a vehicle stable while travelling both in a straight line and through a curve, over premium tyres from other manufacturers.

The Potenza Sport also provides outstanding control in the wet – achieving the best performance in cornering and handling in wet conditions in further tests carried out by TÜV SÜD as well as receiving the best-in-class EU label A-grade in wet grip.

Bridgestone’s Potenza Sport is also engineered to go further for longer, providing higher mileage than its predecessor, the Potenza S001, according to the tyre maker.

The tyre’s development began with a market research project that involved over 3,800 drivers from across the globe. Each driver was asked what they expect from a high performance tyre and to share their daily driving challenges. They revealed the control and confidence they expect to receive from a high-performance tyre, expectations Bridgestone says it has now met through the Potenza Sport.

Bridgestone says it has applied various new and innovative technology packages in tread pattern, compound and construction to give the Potenza Sport its premium performance capabilities. The tyre’s tread design applies several new cutting-edge technologies to improve braking and abrasion resistance; the optimised compound helps to give Potenza Sport its leading performance in the dry and outstanding control in the wet.

To help with the design and development of the Potenza Sport, Bridgestone used its timesaving and environmentally friendly virtual tyre development technology. The technology creates a digital twin of the tyre in the development phase, which saves around 200 tyres from being produced in every single project it’s applied to and can cut product development time by up to 50 per cent.

Developed and manufactured in Europe, the Bridgestone Potenza Sport is on the market now and will be available in 96 sizes – from 17 to 22 inches – by March 2021, covering a wide range of passenger cars and on-road SUVs, ranging from premium sedans and SUVs to luxury and prestige cars.