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Bridgestone introduces “Total Tyre Care” for fleets

Responding to fleets’ constant battle to maximize performance while minimizing costs, Bridgestone has developed Total Tyre Care – a flexible range of complementary truck tyre programmes designed to provide fleet customers with complete peace of mind.

The aim behind Total Tyre Care is to help customers keep tight control on tyre-related costs through maximizing the life of their fleets’ tyres. The programme therefore covers the fullest range of tyre management services and is available in two customizable contracts – the all-in fixed price/km Comfort4Fleet and the on-demand, itemized Flex4Fleet approach – enabling fleet operators to choose the most suitable solution for their individual needs.

“Total Tyre Care is designed to let fleets concentrate on their core business and take the worry out of tyre management, knowing that Bridgestone is minimizing their tyre costs” says Harald Van Ooteghem, Senior Manager, Marketing Planning, Commercial Business Unit, Bridgestone Europe.
Bridgestone’s Total Tyre Care is built around three tyre management pillars: Total Tyre Life, Total Tyre Services and Total Tyre Systems.

Total Tyre Life aims to maximize tyre life, thereby reducing tyre cost/km over the entire lifecycle, through the supply of Bridgestone premium new tyres and Bandag retreads.  This is why Bridgestone casings – the origin of a multiple tyre life – are built to last and provide the durability that retreading needs. This durability is demonstrated in Bridgestone’s new R-STEER 001 and R-DRIVE 001 tyres for regional application, introduced in October 2012. These tyres are designed for robustness in versatile usage, providing high-level performance and a long service life over a wide range of operation conditions.

Bandag, the world leader in precure retreading technology, can extract the maximum from Bridgestone casings and provide a second life to a truck tyre at an average of 30% lower cost than a new tyre.

Total Tyre Services is the package that keeps a fleet’s trucks on the road and running at maximum efficiency. The system includes everything a fleet needs, from fleet tyre inspections to professional technical advice on keeping tyres in top condition, maximizing their total tyre life.
These tyre services are provided by Truck Point, the largest independent pan-European truck tyre network with over 2,400 professionals in 29 countries. Tyre-related breakdown assistance is assured by Service Europe, 24 hours a day, 365 days a year, and casing management is provided by the Bandag network to unleash the full potential of Bridgestone truck tyres.

Total Tyre Systems is the third pillar of the programme, designed to give fleet operators clear visibility of their tyres’ condition at all times. The services are backed by powerful tracking and monitoring tools: Bridgestone’s T2i internet-based inspection tool that checks tyre pressure, condition and tread depth; and Bridgestone’s exclusive Tyre Pressure Monitoring System (TPMS), a sensor-operated system providing real-time pressure data for increased safety, lower fuel consumption and longer tyre life. Fleet operators are provided with tailor-made reporting, to help reduce costs and maximize fleet uptime.

Bridgestone’s Total Tyre Care programme is presented for the first time at the IAA Commercial Vehicles fair (Hall 16, Stand C01) in Hannover, Germany, from 20th to 27th September 2012