Bridgestone has been confirmed as the first founding partner of the Olympic Channel. The new, ground-breaking digital platform, where fans can experience the power of sport and the Olympic Movement all year round will launch worldwide on Sunday 21 August following the closing ceremony of the Olympic Games Rio 2016. The four-year partnership between Bridgestone and the IOC extends through to 2020.

“We are delighted that our Worldwide TOP Partner, Bridgestone, has become an Olympic Channel Founding Partner,” said IOC President Thomas Bach. “Bridgestone has demonstrated its support for the Olympic Movement and belief in the Olympic values through its long-term commitment as a Worldwide TOP Partner, and through this new agreement we look forward to working closely with them to bring the Olympic Channel to fans around the world.”

“This is a very exciting time for Bridgestone as our Worldwide Olympic Partnership marks the first truly global marketing platform in our company’s history, and the Olympic Games Rio 2016 – the first ever in South America – are our first as a Worldwide TOP Partner. It is fitting that we also are the first Founding Partner of the Olympic Channel,” said Masaaki Tsuya, CEO and Representative Executive Officer, Bridgestone Corporation. “The Olympic Movement is universal and we continue to reaffirm Bridgestone’s longstanding support for sport and our belief that the core principles of Olympism – and the world’s greatest athletes – should be celebrated every day of the year.”