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Bridgestone develops custom Potenza Sport tyre for Ferrari Roma

Bridgestone has been chosen by Ferrari as a tyre supplier for the Italian manufacturer’s latest GT car, the Ferrari Roma.

With 620bhp and rear-wheel drive, Ferrari needed a tyre that suited the Roma’s performance in both the dry and wet. A collaboration with Bridgestone has seen the Potenza Sport evolved to match the Ferrari Roma’s unique requirements.

The Bridgestone Potenza Sport was custom-developed by Bridgestone to optimise lateral and longitudinal grip as well as wet and hydroplaning performance.

In order to achieve such challenging targets, Bridgestone developed a dedicated top tread compound and rear tyre pattern geometry-void distribution to retain the “outstanding” wet weather performance of the Bridgestone Potenza Sport, while maintaining the tyre’s dry handling capabilities.

Dedicated development ensured that the Bridgestone Potenza Sport provides the dynamic performance characteristics required. This included tuning the tread pattern design on the rear tyres for optimal wet-weather performance.

Bridgestone’s custom-engineered Potenza Sport is now available on the Ferrari Roma in 245/35ZR20 91Y and 285/35ZR20 (100Y) sizes.

The tyre was developed and produced at Bridgestone’s EMIA Technology and Innovation Centre in Rome, Italy. The Rome plant is dedicated to the production of high technology, highly specialised tyres, enabling direct connection between the development team and production.

The factory typically manufactures Bridgestone EMIA’s prototype tyres, but the Ferrari Roma project has, for the first time, seen it produce OE tyres that will be directly fitted on the Roma as it takes to the roads.

Commenting on the announcement, Steven De Bock, VP consumer replacement and OE at Bridgestone EMIA, explains: “Working with Ferrari on the Roma has been a fantastic study for collaboration.

“We’ve worked together over a long, purposeful process to custom engineer an incredibly capable tyre, in the form of the Bridgestone Potenza Sport, to meet the Roma’s high performance demands.

“We’re proud of the result, with the bespoke Bridgestone Potenza Sport offering performance and handling attributes that maximise the Ferrari Roma’s capabilities.”