Bridgestone debuts two new truck tyres for mild On/Off segment
Bridgestone has debuted two new tyres designed specifically for fleets operating in both on-road and off-road environments, the Bridgestone M-Steer 002 and Bridgestone M-Drive 002.
According to the manufacturer, these improved new tyres are addressing the core demands of trucks operating in the mild On/Off segment. Both tyres will be available across Europe in a number of sizes from next January.
The Bridgestone M-Steer 002 and Bridgestone M-Drive 002 tyres were designed with new compound technology to provide fleets with advanced durability and performance. Features of the tyres include:
Extended Wear: The Bridgestone M-Steer 002 and Bridgestone M-Drive 002 offer fleets more than 20 per cent improved wear performance compared to the previous generation.
Enhanced Traction: The Bridgestone M-Drive 002 uses an optimised tread pattern and full-depth centre groove for better traction off-road and performance throughout tyre life.
Robust Durability: Both tyres are engineered with durable tread resistance and a robust casing for protection against chip, cut and chunk damages, resulting in lasting performance.
Improved Fuel Efficiency: The Bridgestone M-Steer 002 and M-Drive 002 outperform their predecessors by significantly lowering rolling resistance by over 10 per cent, directly translating into enhanced fuel efficiency and enabling fleets to further reduce their costs.
In addition to the enhanced performance features, Bridgestone says both tyres are engineered for multiple retread capability. The retreadable design enables fleets to extend tyre lifespans, reduce waste and lower overall operational costs, supporting both fleets and OEMs in their commitment to reducing environmental impact.
Developed in Europe, the new tyres will replace previous generations in the company’s product lineup. The Bridgestone M-Steer 002 will be offered to fleets in three sizes: 315/80 R22.5, 13 R22.5, and 385/65 R22.5.
The Bridgestone M-Drive 002 will be available in two sizes: 315/80 R22.5 and 13 R22.5. Additional sizes will be added throughout 2025, and will also be available as part of Bridgestone Fleet Care.
“Bridgestone’s new mild On/Off truck tyres have the durability to perform in a wide variety of surface conditions from asphalt and gravel to sand and mud,” said Waqqas Ahmad, commercial sales director, Bridgestone EMEA.
“We are confident that the innovation behind the new Bridgestone M-Steer 002 and M-Drive 002 tyres will not only give fleets additional confidence and ensure exceptional performance but also deliver significant benefits that lead to a lower total cost of ownership for fleets and long-term environmental value for OEMs.”