Today, at the Geneva International Motor Show 2017, Paolo Ferrari, CEO and President of Bridgestone  Europe, Middle-East & Asia (EMEA), announced the start of the activation of Bridgestone’s exciting Olympic Partnership across the  EMEA regions. He was joined at the press conference by Christophe Dubi, Executive Director, Olympic  Games, International Olympic Committee.

Pictured (L-R):  Christophe Dubi, Executive Director, Olympic Games, International Olympic  Committee shaking hands with Paolo Ferrari, CEO and President of Bridgestone EMEA, at the announcement of the the start of the activation of  Bridgestone’s Olympic Partnership across the EMEA regions.

On the activation of the partnership, Paolo Ferrari said: “At Bridgestone we are making a long-term  commitment to the Olympic Movement with the purpose of showcasing its support for individuals and  efforts to empower people to chase their dreams.

“We believe that is a powerful message, and in the coming months you will see how exactly we plan to  activate this exciting partnership. But I can say, from my own perspective, I know that sport has a  universal appeal, and this is exactly what we need here in our region. This partnership brings emotion  to our brand.”

Commenting on the announcement, Christophe Dubi said “When athletes are chasing the dream, it  takes a lot of solidarity, and we are very fortunate to have TOP sponsors investing in the Olympic brand  and helping us.”

The long term partnership between the IOC and Bridgestone will run through 2024, this will include the  Olympic Winter Games PyeongChang 2018, the Olympic Games Tokyo 2020, the Olympic Winter  Games Beijing 2022 and the Olympic Games 2024.

During the press conference, Paolo Ferrari also described the highlights of Bridgestone innovation that  could be seen on the booth. This included the game-changing Bridgestone DriveGuard and the Turanza  T001 latest generation. For the Firestone brand, this included the Roadhawk and Vanhawk 2 and the  Firestone Music Tour 2017.