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Bridgestone acquires iTrack


Bridgestone has completed the purchase of the iTrack Solutions Business from UK-based Transense Technologies PLC (Transense).

iTrack is a globally-preferred provider of tyre management solutions for the off-the-road (OTR) vehicle market. The business offers a comprehensive tyre pressure monitoring system (TPMS) specially designed for mining tyres.

In addition to tyre temperature and pressure monitoring, the iTrack tyre management platform provides customisable geofencing, speed alerts and more to help mining customers optimise their operations for increased productivity and profitability.

“This acquisition helps move Bridgestone closer to its goal of becoming a leader in sustainable and advanced mobility solutions,” said Tomohiro Kusano, vice president and senior officer, G-MAA (Mining, Aircraft, Agriculture) solutions business, Bridgestone Corporation. “As a global solutions provider, Bridgestone will create new value for our customers by delivering tyre and mobility-related data that enhances their operations.”

Bridgestone entered into a joint collaboration agreement with Transense in August last year and began referring OTR customers to the iTrack solutions platform at that time. Customer response to the tyre management platform has been positive, according to Bridgestone.

The tyre maker will expand this offering to additional OTR customers as it fully integrates the solution into its portfolio. To ensure a seamless transition, all employees of the iTrack Solutions Business will join Bridgestone as part of the acquisition.