BKT partners with Rugby World Cup France 2023

BKT has become the official off-highway tyre supplier of the 2023 Rugby World Cup in France. The 10th edition of the men’s Rugby World Cup begins in Paris on September 8, 2023.

BKT says its association with the Rugby World Cup in 2023 is an “obvious” match with both organisations having a close link to the land, on the rugby pitch as well as in the agricultural fields, and shared values of “teamwork, respect and performance”.

“We are proud and honoured to be able to support Rugby World Cup France 2023 in this wonderful adventure,” said Lucia Salmaso, CEO of BKT Europe. “We could not miss the opportunity to support this major sporting event, which promotes values that are so important for us.

“At BKT we love sport, we love to support it and share its passion with all the fans, among whom there are many of our customers. And above all we love challenges, we can’t wait to start this new adventure.”

Claude Atcher, CEO of Rugby World Cup France 2023, added: “We are very proud that a major Indian company has decided to join Rugby World Cup 2023. It illustrates once again the attractivity of our event on the global stage.

“We share with BKT the same philosophy, and a common ambition: to spread the values of sport across the world, all while promoting local agriculture, diversity of our regions and know-how of our rural communities where rugby finds its grassroots. We will grow together with BKT this Rugby World Cup!”

For more information on BKT Tyres contact Agrigear on 042 9666 444.