Indian tyre maker BKT is continuing its partnership with Spanish football’s top flight LaLiga until the end of the 2024/2025 season.
The off-highway tyres specialist has been the offical global partner of LaLiga since 2019, and says the partnership is a strategic choice for the brand.
“This cooperation gives us again the opportunity to strengthen both our presence and brand awareness in Spain, a country we consider strategic and highly important in terms of business.”, says Lucia Salmaso CEO of BKT Europe.
“Through sports, we can reach our users by means of a channel that makes hearts leap, because sport is a simple and direct language that everyone can understand – and it is hence universal,” she adds.
For more information on BKT Tyres contact Agrigear on 042 9666 444.