Indian tyre maker, BKT has entered into an agreement with Spain’s top-flight football division, LaLiga that will see BKT as Official Global Partner of LaLiga. The partnership takes immediate effect and will run for three years until the end of the 2021/2022 season.
Rajiv Poddar, Joint Managing Director of BKT said: “From today on, we are following a new marketing initiative within the Spanish football world, and I am really glad and proud of it. LaLiga is a brand of unquestionable value. It is an honor to act side by side this name!”
Becoming Official Global Partner of LaLiga is another initiative that adds to the numerous sport events that BKT has been actively supporting worldwide. These include the 2014-agreement with the Monster Jam circuit, the American motorsport show where giant Monster Trucks fitted with BKT tires perform astonishing stunts; the sponsorship agreement with Lega Nazionale Professionisti B, the governing body of the Italian second league championship, which was undertaken last year being effective till June 2021, and which has changed its name into Serie BKT.
In addition, BKT sponsors the French Coupe de la Ligue BKT football competition, to which the company has given its name till June 2024, as well as the partnership with the Australian cricket championship with the KFC Big Bash League, which is valid for two more years.
At a local level, Spain is for BKT a major strategic market in Europe, especially in the farming sector. BKT provides tyres operating in several specialist sectors.