To mark the launch of its new website, www.bfgoodrich.com, BFGoodrich has launched its “BFGoodrich Good Project” operation. The idea is to fund 10 projects for people who have always yearned to take part in a big race, participate in a desert rally or restore a classic car, but until now have not necessarily had the resources to live their dream.
In 2016, BFGoodrich will be providing materials, logistical and financial support to 10 projects selected from across Europe.
To take part in the selection process, candidates will be able to file their applications by going to: www.bfgoodrich.com/goodproject. The projects will then be selected following an in-depth study. A jury of experts from BFGoodrich will meet every two months (in May, July, September and November) to choose the projects to be pursued in partnership.
The chosen candidates will become ambassadors for BFGoodrich and will share on the company’s Facebook page www.facebook.com/BFGoodrichEurope and its website www.bfgoodrich.com/goodproject the accounts, videos and photos of each stage of the realisation of their projects.
Before submitting their applications, the “adventurers” will have to comply with the following criteria:
Respecting and sharing the brand values: pleasure, altruism, spirit of adventure, the taste for a challenge and hard work, going that extra mile, passion.
Being active and followed on social networks, with at least 500 fans on their Facebook page, so as to be able to relate and broadcast these intrepid adventures to as wide a public as possible
Driving exclusively on BFGoodrich tyres!
Speaking English: the Facebook page and website on which BFGoodrich® shares all information about its range of tyres and the adventures of its “enthusiasts” across Europe are exclusively available in English.
The adventurers’ accounts resulting from these projects will be published on the page: www.bfgoodrich.com/goodproject