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BFGoodrich helps veterans reach new heights

BFGoodrich is helping military veterans deal with Post-Traumatic Stress Disorder (PTSD) by donating tyres and funding to a charity embarking on three challenging vehicle expeditions.

Set up and led by expedition specialists Max Adventure, the ‘Driven to Extremes’ charity was recently named a winner of BFGoodrich Tyres’ Good Project Award, which sponsors off-roading projects with a difference. 

The military veterans are being helped to conquer their PTSD by taking part in two exhilarating journeys covering 8,000 miles of some of the roughest terrain in Europe.

Unlike some expeditions such as Atlantic rowing or Polar trekking, which can allow far too much thinking time, these vehicle treks are designed to inundate the veterans with new and exciting experiences.

The expeditions will reach some of the most extreme points in Europe, with the first leg, a demanding 10-day venture across the Shetlands, having just been completed. The team are set to embark on a 20-day reconnaissance trip across Norway in July in readiness for 2018, followed by an arduous 30-day expedition to Ushguli in Georgia, the highest village in Europe.

As part of the sponsorship, BFGoodrich is supplying its All Terrain T/A KO tyres for five expedition vehicles. The tyre manufacturer has also donated £2,500 to cover the costs of necessities such as fuel, tolls and taxes during the trips.

Mark Meagher, BFGoodrich Brand Manager for the UK and Ireland, said: ““We’re really pleased to be backing Mac and the team. These are tough challenges and we hope they raise a lot of awareness of the issues faced by veterans with PTSD as well as a lot of money. BFGoodrich off-road tyres are the benchmark when it comes to this sort of gruelling project, and we’re proud that they will help keep the expedition going no matter what the conditions. BFGoodProject was launched to help expeditions that really push the limits of what it’s possible to achieve in a vehicle – the Max Adventure journey fits the bill perfectly.”

Mac Mackenney, leader of the expeditions and founder of Max Adventure, comments: “We’re delighted to be working on these 4×4 adventures with BFGoodrich so that we can help rehabilitate service personnel suffering from PTSD. Goodrich’s tyres are renowned for being particularly capable in extreme conditions and for ensuring optimum road handling, but they are also incredibly durable in hostile terrain and this will allow the teams to venture deeper into remote locations.

“The Shetland leg of the expedition was absolutely fantastic and we are even more excited about the next two, which will no doubt have their challenges!”

For more information on BF Goodrich and its range of tyres, please visit and for more information about the expeditions, or to follow the team on their journey or donate, please visit