Avon Tyres launches new brand identity

Avon Tyres has launched a new brand identity in an effort to make its motorcycle tyres offering stand out amongst the Goodyear family of brands, which includes Dunlop Motorcycle Tyres.

According to Avon Tyres, the new brand identity draws on the brand’s heritage that goes back to 1904, staying true to the company’s “independent spirit”.

Avon Tyres has been at the centre of a major industrial upgrade with the company’s European manufacturing centre benefiting from a significant recent investment. This includes the addition of five state-of-the-art building machines, and an all-new finishing line dedicated to the white walls that characterise the Avon custom range.

This is said to have resulted in a massive increase in production capacity for the Avon brand, higher product quality, in line with Goodyear’s standards, proactive in meeting growing demands and future expansions.

Many previously existing sizes have been re-engineered from the ground up to increase performance, and to comply with strict Goodyear corporate standards and industry regulations.

The Avon product offering complements the Dunlop range to provide a comprehensive offering.

Furthermore, all new Avon products are in the early stages of development, and three Avon product lines will soon be reintegrated in the brand’s product range.

Roberto Finetti, marketing manager motorcycle Europe said: “We are enthusiastic about launching Avon’s new identity. The brand’s rich maverick heritage is something that riders value and identify with, and we are confident that a product range that combines style, performance and value will encourage more riders to experience Avon tyres.”

The new brand identity has been applied to its and social media channels, and will soon be visible on the updated website, too.