Bridgestone has debuted two new tyres designed specifically for fleets operating in both on-road and off-road environments, the Bridgestone M-Steer 002 and Bridgestone M-Drive 002.
Hankook has launched its latest Ventus Evo ultra-high-performance tyre, which it claims marks a new industry standard, combining outstanding wet grip with impressively low rolling resistance and high mileage.
Continental has said that it is increasing the proportion of recycled materials in its tyres. More plants have recently been converted to use polyester fabric made from recycled polyethylene terephthalate (PET) bottles.
Goodyear has been named as the official title sponsor of the 2025 Goodyear 4 Hours of Silverstone, which marks the much-anticipated return of the European Le Mans Series (ELMS) to the UK.
The latest Westlake Gen II truck tyres were recently showcased at the SEMA Show in Las Vegas by manufacturer ZC Rubber, with 13 tread designs set to be launched in North America following success across Europe.
Goodyear and Krone Trailer have signed an agreement that allows fleet customers with Krone trailers to seamlessly integrate with Goodyear TPMS Connect, enhancing tyre management and fleet efficiency without the need for additional hardware installation.
Bridgestone has develop bespoke high-performance Potenza Sport tyres with Enliten Technology for both models of the Mercedes-AMG SL: the Mercedes-AMG SL 55 4Matic+ and the Mercedes-AMG SL 63 S E Performance.
Yokohama Rubber has launched a new ultra high-performance winter tyre into the aftermarket, which has been specifically designed and approved for the Mercedes-AMG E-Class.
Apollo Tyres Ltd has signed a one-season shirt-sleeve sponsorship deal with French football club AS Monaco, to enhance the visibility of its Vredestein Tyres brand.
