The recently released JD Power 2018 India Original Equipment Tyre Customer Satisfaction Index (TCSI) Study has ranked Apollo Tyres highest in the small car segment.
As per this years’ study, the small car segment translates to all the hatchbacks sold in India. JD Power’s TCSI Study also ranked Apollo Tyres #2 in the midsize cars or salonn segment. The company also received 5 star Power Circle Ratings from JD Power for both small and midsize cars.
Commenting on the JD Power TCSI Study, Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd said, “This ranking is a testimony of our consistent efforts towards improvement in product quality across categories. The numero uno ranking in small cars is a great achievement, considering that the hatchbacks translate into more than 50% of all the cars sold in India.”
Apollo’s tyres, which are OE fitted in eight of the top 10 cars being sold in India, has a share of nearly 30% in the OE segment in India for small and midsized cars. Apart from the OE fitment in domestic models of several cars, company’s tyres are also OE fitted for multiple export models, as Apollo Tyres has secured Global Supplier status with various car makers.
“Sustained efforts in quality improvement among tyre brands, is being reflected in the Voice of the Customers,” said Kaustav Roy, Regional Director at JD Power, Singapore in the report. “A positive product experience, coupled with end-customer engagement, is likely to help drive replacement demand.”