Apollo Tyres has a long association with Manchester United as its official global tyre partner. The company has now expanded the scope of the partnership with the football club by including its Vredestein tyre brand.
The move is part of its ambitious growth strategy for the Vredestein brand across Europe and North American markets, providing a perfect platform for the recently unveiled, new dynamic visual identity and delivering a high level of visibility for the Vredestein brand.
“We are really excited to be partnering the Vredestein brand with Manchester United, along with the Apollo brand. It signifies both our commitment to driving the growth of Vredestein Tyres and reflects the power of the partnership that we have experienced with the growth in global brand awareness of our Apollo Tyres brand,” said Neeraj Kanwar, vice chairman & MD, Apollo Tyres Ltd.
The Vredestein Tyres brand will be seen on the pitchside advertising boards at Manchester United home games, reaching a truly global audience. Additionally, once circumstances permit, consumers and business partners will experience the partnership across social platforms, in-store imagery, consumer competitions to win MU signed merchandise and tickets to visit Old Trafford, as well as providing unique access to Manchester United Soccer Schools.
The partnership deployment is aimed at increasing the global footprint of Vredestein’s business partner network as well as supporting that network through the reinforcement of Vredestein Tyres as a household name.
For more information on the Vredestein range contact Modern Tyres on 048 66 32 22 99.