Apollo Tyres has secured a three year regional partnership with Manchester United Football Club, which will see Apollo Tyres become the Club’s official Tyre Partner in the UK and India.

While Apollo, is a leading brand in India, the tyre manufacturer, which has annual revenues of over US$ 2.34 billion, will leverage the high profile partnership with Manchester United to raise awareness of its brand among potential customers, business partners and consumer audiences around the world.

Commenting on the announcement, Onkar S Kanwar, Chairman, Apollo Tyres Ltd said: “This is a very important partnership for us as a company and clearly demonstrates our global ambitions for our business, and the brand. Very few sports platforms deliver a global profile and awareness and we believe the impact of this relationship will be significant in helping to make Apollo a globally recognisable brand.”