Apollo Tyres sponsored Truckfest, one of Europe’s largest trucking festivals, for the first time last weekend.
The global tyre manufacturer stood up from the rest by organising fun-filled family activities on its stand, as well as introducing the Apollo Vredestein-liveried TOR Truck Racing truck and giving out prizes to contest winners.
A joint effort by Apollo Tyres and TOR Truck Racing, the striking racing truck was very popular with young visitors and celebrities alike. UK truck racer Shane Brereton (of TOR Truck Racing) and celebrity vlogger Angelica Larsson also visited the stand and struck a pose in the purple-and-white racing truck’s driving seat.
Former football manager Harry Redknapp was also spotted on the stand.
Apollo Vredestein UK’s senior personnel were also on hand in the arena to give out prizes to contest winners at Truckfest’s Awards ceremony on Monday, May 6: “Best Kept Custom Truck” and “Best Kept Paintwork Truck” trophies were given by Steve Miller, Apollo Tyres UK TBR Sales Manager, and Karl Naylor, Apollo Vredestein UK Country Manager.
Steve Miller, Apollo Tyres UK TBR Sales Manager said: “It was Apollo Tyres’ first time sponsoring the biggest event of its kind in Europe, and we were overwhelmed by the interest generated by our presence at the show. The Apollo team did a fantastic job with everybody pulling together: even our staff’s young family members were seen giving out balloons and welcoming visitors to the stand. It was a very busy and rewarding time for all of us.”
For more information on the Vredestein range contact Modern Tyres on 048 66 32 22 99.