Tyre maker Hankook once again presented itself successfully as an official sponsor of the UEFA Europa League during the past season. The company’s commitment again incorporated diverse, Europe-wide activation projects and initiatives throughout the entire season.
A total of more than 100,000 football fans took part in the various online Hankook campaigns promoted throughout Europe. The highlights were the main prizes: VIP trips to the Final in Baku, Azerbaijan, as well as to the “Fans Final”, where the winners had the chance to play their own final at the same venue as Chelsea and Arsenal on the following day.
“The long-standing partnership with the UEFA Europa League offers us a unique, Europe-wide platform and is an ideal opportunity to sustainably strengthen our brand awareness throughout Europe. That’s why we are delighted that so many fans have accepted the offers and promotions on our European Hankook platforms. This ultimately confirms our long-standing commitment as a partner of top European football,” says Han-Jun Kim, President of Hankook Tire Europe.
Hankook has been successfully involved in the UEFA Europa League as one of the main sponsors since the 2012/2013 season and thus maintains the longest partnership of all sponsors. With 64 teams and 205 matches, the UEFA Europa League is by far the largest competition organised by UEFA and one of the largest of its kind in the world.
Since 2016, Hankook has also organised the “Centre Circle Carrier Programme” for UEFA Europa League matches. This allows young people between the ages of 14 and 20 to become part of the action and carry the centre circle banner into the stadium prior to the start of the match.
Hankook wants to draw attention to the topic of road safety by primarily giving young people the chance to become Centre Circle Carriers who, for example, have lost relatives in car accidents.