The Al Dobowi Group, owners of the Infinity tyre brand, is showcasing its new private brand, Eternity on its stand at Brityrex International this week.

The Aldobowi Group says the Eternity brand is a brand for a new generation of tyre buyers.

Based on the Group’s strong track record in providing tyre solutions worldwide, the Eternity brand benefits from all the aspects of a great brand – reliability, safety, value for money and a great design blended with passion and innovation.

The Al Bobowi Group says the Eternity brand perfectly matches current consumer