A.J Long Brothers in Derry is celebrating the 30th anniversary of its partnership with Lassa Tyres this year.

To celebrate the partnership, the company is seeking to add key dealers in areas previously not covered by the Lassa Tyre dealer network.

To support this network expansion, AJ Long Brothers has confirmed that it will be investing in and supporting the Lassa Tyre dealer network with targeted sales and marketing and branding campaigns.

These campaigns will include invitations to see the Lassa Tyres Drift Team at the IDC (Irish Drift Championship) at Mondello in September, and a 2016 tour for existing and new Lassa dealers to the BRISA manufacturing in Kentsa, Turkey , which is Europe’s seventh largest tyre manufacturer and owner of the Lassa Tyres brand.

AJ Long Brothers will also be investing in signage and point of sale material for key dealers.

For more information on joining the Lassa Tyres dealer network contact AJ long Brothers on
+44 28 7184 1251