Giti Tire will use CV Show 2017 to unveil the first phase of its Giti branded truck and bus portfolio, with no less than 20 patterns making their European debut.
The display will feature new product lines, conversions of existing patterns from GT Radial, many of which have been improved through increased load index label results or 3PMSF winter accreditation, and other tyres from around the world which have been recognised as strategically important and certified for use in the EU.
As before the Giti-branded stand, which can be found at 4G20, will be split into six core areas, namely combi-road, long haul, regional, mixed service, urban and winter. Further specific product details will be released up-to and during the show itself.
Last year it was announced that the Giti name will replace GT Radial in the truck and bus segment to create a singular global platform and streamline product development. The tyres will continue to sit at the top of the mid-tier segment with extensive value-added service support.
Tony McHugh, TBR Sales and Marketing Director UK at Giti Tire, said: “Out of the 20 patterns on display, six are new to the European market, 12 have been rebranded from existing GT Radial products, with many of these featuring improved load index, label results or winter accreditation, and we will continue to promote our retread programme.
“To actually bring the strategic rebrand idea from concept through to fruition and unveil such an extensive portfolio of Giti products is a great step forwards, and visitors to the stand can expect to see a new and exciting product range backed up by our existing exceptional customer support and value-added services.
“We are aware that this is only the first step in several major launches throughout 2017, but as of now the process has started for Giti to position itself as the tyre of choice for all fleet operators in the truck and bus markets.”