27.01.2012
Pirelli most recommended tyre brand of 2011
New independent research by the automotive aftermarket industry experts, Encircle Marketing, has revealed that Pirelli was the most recommended tyre brand of the past year, for the second year running.
The analysis, which continuously monitors brand recommendations in the market, has found that Pirelli came top in 2011 with 6.7 per cent of all recommendations.
Dominic Sandivasci, Managing Director of Pirelli UK, was delighted with the result and keen to recognise the team’s hard work in ensuring that Pirelli products are the most desired in the market.
He commented: “Results like this are extremely important to us at Pirelli. Our premium reputation is built upon high levels of customer satisfaction and the fact that our brand is spreading through word of mouth is fantastic for our growth. We have to thank everyone who works at Pirelli for playing their part in developing and selling superb products, as well as offering such a high level of customer service.”
This rounds off a successful year for Pirelli. The company was also named Tyre Manufacturer of the Year at the National Tyre Distributors Association’s 2011 Tyre and Fast Fit Awards, an accolade regarded as one of the highest that a tyre manufacturer can achieve.
Back
|
|
|
