26.01.2012
Maxxis sponsors Australian Open
It’s a case of game, set and match for one of the country's most popular tyre brands, which has served up an ace in brand awareness through the Australian Open tennis tournament sponsorship.
Maxxis is making a racket in Melbourne after putting its name next to Federer, Nadal and Murray in a high profile courtside partnership. It is the second time that the company has sponsored the grand slam event, which is hotting up ahead of this weekend’s finals.
Maxxis has a proud tradition of sponsoring some of the world’s biggest sporting events and teams, including the New York Yankees, Liverpool Football Club and a host of high profile motorsport series.
And, by maintaining a presence inside the prestigious Rod Laver Arena for the first tennis ‘major’ of 2012, Maxxis believes that it has found the perfect platform to reach out to thousands of fans – both inside and outside court.
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