23.01.2012
Maxxis celebrates more Autosport success
Maxxis is celebrating another successful Autosport International, after performance car enthusiasts gravitated to its stand throughout the four-day show and what began as very positive feedback was translated into genuine sales enquiries.
Among the new Maxxis products on display were the high performance PRO R1, developed in conjunction with ExxonMobil Chemical, and the ZPRO, plus the new MCV3 van tyre. The latest 4x4 tyre is the AT980 and Maxxis has also enhanced its range with the RC1, which has been specifically developed for competition racing.
As well as exhibiting its latest product line up at Autosport International, Maxxis unveiled the new SATS Cosworth drift car and announced an extension to its title sponsorship of the Maxxis British Drift Championship for a further three years. The company also revealed an exclusive new sponsorship deal with current British Superbike champions Swan Yamaha and Tommy Hill.
However, it was the popular Maxxis Babes and the new BabeMobile which arguably proved to be the biggest draw. The camper van – which features a striking livery designed by one of the girls’ many fans and is set to travel around the UK as the Babes promote Maxxis at this year’s drift, motocross and British Superbike events, as well as some of the country’s top car shows – is believed to have been one of the most photographed vehicles at Autosport International. In fact, it caused such a stir that a number of enthusiasts even offered to buy it!
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